In the 1990s and early 2000s something happened in the software development world, something that wasn’t good. Software development fell victim to the bean counters and micromanagers of the world and followed a project management script known as the “waterfall method.” The waterfall method was fine for projects that were simple and well-defined, but many many software projects fell out of this realm with either changing requirements, or trying to understand new technology—or sometimes both at the same time.
As a result, many software development projects in the ‘90s were organizational nightmares. Much of the purpose of developing software to begin with (i.e., why are we building this?) was lost as organizations devolved into procedural nightmares and territory fights.
This is the short story of the agile revolution—a term you may have heard of. But you probably didn’t realize was a cultural revolution. 
What was the problem?
The waterfall method of development looks like the following diagram. 
Graphic of the basic waterfall development cycle.
Basic waterfall development cycle. 
Requirements are written, then the software is “designed,” then it’s coded, then tested, and then it goes into a maintenance cycle.
As software grew in scope, different teams evolved to focus on different stages of this cycle. The people who designed the software were often different from the people who coded the software. As were the people who tested the software. As were the people who spoke with the customer and wrote the requirements. And where does the customer fit in?
What tended to happen was that the customer often didn’t know all the requirements at the beginning of the project, so projects could get stuck in this phase for long periods of time, and/or as requirements were passed to designers and then to programmers, they lost something in translation or new things came up.
What this process often looked like was a long development cycle with very little to show for it at the end. If something wasn’t going to work, you didn’t know about it until a year later and $2 million down the toilet. We used to have a standard joke at one of the places I worked at: If you went to IT, regardless of what you wanted, they would tell you it was going to take six months and cost $1 million. No joke—I received this quote for a website I built myself over a weekend as a mockup.
Graphed out, it looks like the following: 
Graph of value delivered over time for the waterfall method of development.
Value delivered over time in “waterfall” development—everything is delivered at the end and the risk of failure grows with time. 
You don’t see any results (or value) until the end of the process and it takes a long time. The risk of failure is also highest at the end of the process. Basically, this means that the chance nothing works and you’ve blown through a lot of money with nothing in return is very high.
What was the problem?
A daily spring meeting in Denmark.
A daily agile “sprint” meeting in Denmark. Imagine, designers and programmers and customer account managers all talking to each other! 
It’s tempting to think that the problem was the process—and there’s a bit of truth here. The real problem though was the culture of micromanagement that developed around trying to create organizations to “manage” the waterfall process. The thinking, at the time, was that if we could just nail down this process correctly, everything would be great and work like a machine.
The problem was the beliefs people held.
They valued processes and tools. They viewed complex development in the same way as a manufacturing line. And they forgot about the customer and what the customer was looking for.
The agile manifesto
How did things change?
In 2001, a group of software developers met at a retreat in Utah to talk about lightweight development methods. At this conference they wrote a manifesto—yes, a manifesto—about the cultural change that needed to take place.
The manifesto is simple and looks like this: 
We are uncovering better ways of developing software by doing it and helping others do it.
Through this work we have come to value:
  • Individuals and interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Responding to change over following a plan
That is, while there is value in the items on the right, we value the items on the left more.
There are 12 associated principles of agile software development as well, but the above is their vision statement.
Literally, they stated four key beliefs that ran counter to much of the thinking of the day (and even some thinking that still persists today). They valued individuals and interactions over process and tools, working software over endless documentation, collaborating with customers, and responding to change over some hardened set of never-changing requirements.
02_split_pyramid_150.png
The results pyramid of of Roger Connors and Tom Smith as described in their book “Change the Culture, Change the Game.”  
They realized that they needed to change ingrained beliefs and culture in order to see a difference in results. Though many people still think agile is about changing process, it’s really about changing the culture to one that understands complex development and how it works. 
The easiest way to think about this is that what we tend to see day-to-day is shaped by what we don’t see—our experiences and beliefs. If you simply change a process, you often don’t really change core beliefs that can lead to terrible results. For example, if people on the team and especially leadership positions value processes and tools over people working together, no process or tool is likely to have much of an impact.
One of the results of agile change is that development changes to a more incremental plan: Let’s see if we can get the customer something in a couple weeks to show, and then let’s build on this value. Subsequently, as a result of thinking about how to deliver value incrementally, risk decreases over time (and you tend to know quickly if something is going to fail). 
Incremental development and risk.
Incremental “agile” development — value is delivered in small increments and the risk of failure decreases with time. If you’re going to fail, you find out quickly at something small. 
Wrap
As we think and talk about revolution, think about the agile manifesto. Think about agile groups like Occupy Wall Street that worked toward cultural change. Ignore the cries to “have an ask”—these are attempts to shift the conversation to the top of the pyramid rather than change bad ideas. 
And think about what we want to value. Do we value people more than tools or processes, or even profit? Do we value living in silos and fighting with each other over every crumb, or do we all gain something from working with each other? Do we value individual power or do we value all of our voices? Do we value hierarchical rule or do we value democracy?
Again, remember this doesn’t mean any one thing is worthless. It’s just to say we value one more than the other.  
The agile manifesto has led to a revolution in the software industry. It also gives hope for reviving democracy and restoring some of the values I fear we’re losing. 
Source: http://www.dailykos.com/

It is fact that a good looking website put a very good impression on the visitors. If your website is well managed and visitor comes according to your services on your website then it will be definitely beneficial for the business. So if you going to accelerate your presence in the digital market then you must have an attractive website and it will surely improve your online business even if you are providing any type of services

First you need to search a website designer who is focused on improving the prospects of companies via the Internet. Web designers are experts who have the capability to turn a small business into a corporate international enterprise by the promotion of products and services in such a manner that even prospective clients who had not been previously interested will want to see what is on offer. Many people seem that if your business presence is not felt on the Internet, then you will never find big success in the business.

The first step to be taken when looking to initiate a customized website is to select an affordable website design company that may perhaps specialize in the sort of business undertaken by your company. A important factor will be price, so if you can find a affordable website design company, so much the better. Often, the larger web design companies may charge an excessive amount for such services.

If you have recently started up your company, or if you have a reasonably small business, then there is absolutely no reason to seek out high end designers. A relatively affordable website design company that has good experience will be more than adequate for your needs.

Large website design companies usually offer packages that include the entire website design, the content, web development and of course the uploading of the website onto the Internet. Nonetheless, Good web designing involves a lot of time and effort before the completed website can be launched. In doing this, there are a number of aspects to be borne in mind whilst your website is being built.
Clearly, the cost is important, so you should decide prior to the website being built exactly what your budget may be and then select your website design company in accordance with this. There is nothing to be gained from choosing a design agency that will charge you the high, particularly when you cannot afford it.

There are also specialist web design agencies that are able to offer specific designs for specific types of business. You should seek a design agency that will best suit your business and its needs.
Prior to the site being put together, you should have thought about the most appropriate content and images you wish to have included. You can either choose the content yourself, or perhaps even provide images to the design company you select, or you can leave it to the creativity of whoever is designing the site for you. Any images chosen need to be appropriate and be conducive to your products or services.

Prima Business Solutions provides web design services at very affordable prices. Don't try high chargeable web design companies. Our web design services will never depressed you. Contact us for free quotation.

In today’s tech heavy environment, there’s no shortage of software development companies that are eager to create your next mobile app. How can you be sure you’re selecting a highly-skilled company that will be creative, on budget, and on time with your product?

Like any other business, a software development company is only as good as its people. The best software companies are able to attract and maintain competent software developers while knowing how to weed out mediocre ones.

A wide variety of skill sets is also crucial. According to Dmitry Karpovich, CEO of software development company Oxagile, “A good mobile app development company will not only employ certified software engineers, but also highly-skilled analysts and user experience (UX) experts. By employing experts with diverse abilities and skills, they’ll be able to build exceptional apps in every major platform–whether Android, Windows Phone or iOS.”

While there’s no way to examine the competencies of every employee within a company, there are ways to determine which company likely has what it takes to bring your app visions to life. Here are some important things to look for during your selection process:
  1. Look for happy clients.
    Any company website or LinkedIn page can showcase a few rave reviews hailing them as a knight in shining armor. While testimonials can be useful, be diligent enough to look behind the curtain. It’s important to ask the software development company for a list of clients you can contact. Make sure these clients can confirm that Company X did indeed create the app they said they created. And, of course, let them tell you the unbiased warts-and-all experiences they had with the company.
  1. Look for apps you can test.
    Before you hire a software development company, make sure you’ve seen several mobile apps they’ve created. Dmitry Karpovich has the following advice: “Just as a car dealership wouldn’t expect you to make a purchase without a test drive, a development company shouldn’t expect you to invest in their services without letting you test their products. Ask the company for a list of apps they’ve created and search for them online. Spend a couple days with your end-user hat on, download some of their apps, and invest enough time with them to form an educated opinion about their quality.”
  1. Look for agility.
    This is important. When talking to a company’s past and current clients, ask if the company was fast to develop their app, fast to solve problems, and fast to respond to their change requests. Any software company worth its mettle will diligently embrace the fact that business moves and changes at the speed of light.
  2. Look for transparency.
    Without constant and honest communication, it would be hard to imagine how any app could turn out the way it was envisioned. According to Karpovich, “It’s critical for a software development company to keep its client updated at all times using daily status reports. App developers should use any means of communication the client wants, including onsite visits, Skype calls, and email.”
  1. Look for the best warrantee clauses. A company’s confidence in its products doesn’t automatically translate into a green light, but it certainly helps in the selection process. If you’re on the fence about choosing between two companies, but one offers better warrantees, your decision is now much easier. Ask the company if they offer warrantee clauses that guarantee your product will be delivered on time and on budget. Also look for warrantees that ensure the company will provide any fixes to defects or glitches discovered down the road.
When you partner with another company, unexpected surprises can happen. Deadlines get missed, end products sometimes disappoint, and budgets are sometimes exceeded. There are no crystal balls when it comes to working with a software development company. But with some diligence and a careful selection process on your part, you’ll significantly increase the probability of a successful project and a prosperous business relationship.


Today's highly competitive world, web development services are playing a major role in businesses. A website can key point from a visitor discovery as well as conversion perspective for a business.  So, whether you are an entrepreneur starting a new business or a small or medium business aspiring to expand or a leading enterprise and looking to establish brand equity in the digital world, then you will have to consider website development as one of the most critical components of your overall plan.

Nowadays web development has taken the business world by storm and everybody knows a digital presence and software alignment can provide your business the desired visibility and market attention.
Many business leaders favour offshore custom software application development services because of their cost management approach and deliverance models. However, one needs to understand that the field of web development is too vast to absorb in one category or two. Web development services encompass specific details like web design, web content, server hosting and configuration to name a few.
Understanding the basic key points can help you in consideration of Web development services before you settle down on one. Here are some basic but significant points that are direct from our expert:

Why Need You a Website?

First Understand for which purpose you want to get a website. One of the main reasons may be that everybody in the city now has one and most importantly- your competitor as well. Our expert suggests that it would be much better that you understand what your target customers are and how they go about technology. For example, if you are running an educational services for adults, it's highly likable that your target audience will not only be 24/7 connected to internet but would be high on it. If you want to offer registration or subscription services to your visitors, you would require larger bandwidth and hosting space.

User Interface

The simplicity of user interface should not be lost in the creativity or intricacies of web development solutions. With lots of innovations, techniques and upgrades emerging daily, you should research properly and ask your vendor about a right and beneficial option for you.

Project Cost

Do not go for one who is too costly or too inexpensive. Custom Software Application Development bragging about that quality services do have a tag or providers claiming too many discounts or freebies in favour of several packages can be detrimental to your business. So, the expert advice you to assess your business web enabled needs and tight lipped but clear cut on budget.

Payment Method Option

Ask for secure payment gateways on your website keeping the convenience of clients in mind. According to experts, your website or e-commerce solution may ask customers to reveal some personal data in lieu of some services. Therefore give due thoughts on this part as well.

Prima Business Solutions offers web design services for small/big businesses, organizations and personal projects. Our Website Design & Development Services are professional, affordable and flexible to meet your needs. Contact Us: http://primabusinessuk.com/

If there’s one thing that’s true about design, it’s that it is always evolving. Design is dynamic, and must adjust to accommodate both form and function. Because of this ever-changing nature, it can be a challenge to keep up with the newest design trends.

User experience is the central focus of the most relevant design trends. Creating content that’s responsive, accessible, and simple to use, enhances user satisfaction. This year’s emerging design trends aim to streamline and perfect that user experience.

Hero Images:




One of the best ways to capture a user’s attention is with a striking image. Featuring an HD image with a compelling call to action can increase conversions. According to Jerry Cao at Awwwards, “Since vision is the strongest human sense, HD hero images are one of the fastest ways to grab a user’s attention. Thanks to advances in bandwidth and data compression, users won’t suffer from slow load times either.”

Material Design:



Google GOOGL +0.56%’s material design style language is the next dimension to the flat design craze. Material design gives more depth to flat design by incorporating light and shadows, while featuring grid-based layouts and responsive animations.

Typography:

Streamlined and minimal designs allow typefaces to be dramatic and have a strong impact. Artistic, and calligraphic fonts are becoming popular because they feel personal and tangible.

Background Videos and Animations:

Using background videos and animations can either add an interesting dimension to a page, or distract the user. When executed well, this trend can enhance a page’s content. The key is to play with frame rates until the videos and content are cohesive and seamless. According to Jerry Cao at Awwwards, “A simple animated background can add visibility to a site, but should be used in moderation or it can be very distracting to the user. The key is to work on individual sections or create a gentle movement of an entire image.”

Hover Animations:

When users are unsure about an element’s function, they tend to hover their cursor over it. Hover animations capitalize off of this intuition by providing the user with instant feedback. This enables their browsing experience to remain simple and uninterrupted.

Scrolling:



Single page sites with long scroll navigation are becoming popular because the form allows for storytelling opportunities that aren’t suitable for page-by-page navigation. Smooth scrolling is mobile-friendly, and  enables the user to control their own pace.

Motion Animations:

The human eye is naturally drawn to movement. Because of this, expect to see motion animations used to bring attention to a focal point. Motion animations add interest, and increase engagement.

Fullscreen Forms:

Responsive web design is having an influence on the size and format of forms and input screens. Fullscreen forms and overlays allow for a legible space that is easy to interact with, and encourages users to focus on an individual screen.

Duotone Color Schemes:




Duotone color palettes have become increasingly popular because incorporating two complementary color washes creates a strong visual impact.

As technology changes, design has to adapt to meet new needs. It can be easy to get caught up in how quickly these trends emerge and evolve. The key thing to remember is to keep the user, and their experience in the front of your mind while designing.
Source: http://www.forbes.com/



Why should I learn this?

Software development is as much a language as is English or Mandarin Chinese. When you consider that software development is an integral part of almost any business plan, it can be far easier to understand how and where to improve your company if you are familiar with its basics. This allows you to, in essence, speak the same language as your developers. CEOs with a combination of technical and managerial skills are much more likely to maximize the chances of success for their company. Consider the failed launch of healthcare.gov – its leaders did not have a fundamental understanding of technology and how software is developed.  Instead of implementing an iterative process to develop the health care coverage website, the government decided to simply publish a laundry list of required features, and then wait till the end to test how everything would fit together.

Whenever possible, try to balance managing your business plan with software development time. You do not need to be a master coder. Instead, aim to learn the basic terminology so you can efficiently converse with developers, as well as effectively convey your vision for your website, database, front- and back-ends, etc.

How can I learn these basics?

There are several ways to familiarize yourself with software development, including attending a coding boot camp or utilizing MOOCs to learn at a pace that suits your schedule. You can also purchase a guide, such as either of these recommended titles. Ultimately, it is best to learn by doing some coding yourself, even if it is creating a rudimentary webpage or making a java program that simply outputs, “hello, world!”

What content should I prioritize in my learning?

he field of software development is broad, with a vast number of applications. As you explore it, consider focusing on these items:

Wireframe sketches. Wireframe sketches can help you mock up user interfaces (or UIs), as visuals are a much better tool than a list of features when speaking with developers.
Ticket-tracking systems. Programs like Asana, Basecamp, and JIRA enable you to manage internal and external software development issues.
Back-end and front-end operations. One especially useful thing to know is the difference between back-end and front-end operations. It is also crucial to learn to recognize which features are most important to your core business strategy. There will always be features that you can add on to the back- and/or front-end, and not all of them will be mission-critical. Consider implementing a priority system to help you manage this aspect of software development.
Basic UI design. In our digital era, it is also crucial to understand the central tenets of UI design for different platforms – for instance, desktops, laptops, smartphones, and tablets. Different screen sizes and different user experiences (i.e. keyboard and mouse vs. touchscreen alone) dictate different navigation systems and visual layouts.
Basic web development. Back-end code determines the front-end functionality and visual layout of a website, which can make learning it a valuable endeavor.
Whether you prefer to learn in-person, remotely, or through the independent aid of a book, choose the method that works best for you and your schedule, and focus on the above areas. This basic mastery of software development will ultimately assist your company in any number of areas – in advertising and marketing, in lead generation and tracking, in product development, in recruitment, etc.

Software Development Services

Web development is one of the most exciting area to be in right now. It really hit its progress when the smartphone made its victorious debut a few years ago, but that was just the beginning.

With 2016 nearly upon us, now’s as good a time as any to look to the future of web development, and what it’s going to mean for consumers and developers alike. Without any further fanfare, I’d like to present three humble prediction for the future of web development service.

Responsive Design Is the Future

I’m sure I don’t have to tell you about the far-reaching changes that mobile operating systems have brought to our lives. It’s thrilling to watch iOS and Android come of age to become robust, hugely capable tools for productivity and I suspect that the greatest triumphs are yet to come.

But along with this mobile-first future comes new requirements for usability. Because of the unique requirements of smartphones and tablets, web developers have, for a few years now, had to deal with the headache that comes from developing not just one website, but two: one for desktop users and one for mobile users.

The good news is this: Responsive Web Design is poised to make the developer’s life considerably easier — that is, after a brief learning curve. With RWD, the same website will look great and be just as easy to use whether it’s viewed on a desktop computer or a smartphone screen.

Design Elements Will Become More Uniform

Neither good news nor bad news, this particular trend can be filed under “inevitable, but interesting.” As we discussed above, responsive design, while pioneered back in 2011, is really only hitting its stride right now. RWD, when coupled with the ever-narrower field of mobile operating systems means that, in turn, our design language will become more and more uniform.

Because websites are being designed for consumption on a wide variety of screen types and because just a handful of operating systems dominate the mobile market we’re seeing particular design elements become more and more common. You’ve surely noticed the proliferation of similar WordPress themes, as well as websites that borrow UI elements (buttons, menus, etc.) from iOS and Android.

This means two things: First, that websites will continue to look similar to each other and second, that, with the fundamental aspects of UI all but standardized, web designers will be free to find new ways to help their websites really stand out.

The Semantic Web Will Come of Age

There’s a very good chance that you have, once or twice, picked up your phone and asked it a direct question. Something like this: Siri, what’s the capital of Ecuador? or Hey Google, what’s the air speed velocity of an unladen swallow? Receiving instant answers to questions like these can provide a momentary diversion, but in the future, they’ll be hugely important.

Thanks to emerging developments in the field of machine learning, computers (and search engine algorithms) will become better and better at intuiting not just the meaning, but the intent behind content on the web. You’ll be able to ask off-the-cuff questions — even detailed ones — and expect a useful answer.

What does this mean for web development ? For starters, it means we’ll renew our focus on perfecting the user experience and providing cutting-edge content, rather than jamming keywords into web copy to account for the conversational and sometimes idiomatic way we search the web. It means Google will continue what it began when it started diminishing the importance of keywords and get back to that classic mantra: “Content is king.”

Best Web Development Services


Following tips force you to think why you need a mobile app for your business.

Direct Marketing Source

Applications serve many functions: they can provide general info, prices, booking forms, messengers, news feeds, search features, user accounts, and much more.
One of the biggest benefits of having a mobile application is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

Help Your Customer all time

Surveys show that the average British spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for.

Give Value to Your Customers

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers. (Check out PunchMe, a service that lets you create smartphone-based loyalty programs.)

Build Brand

A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:

Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers.

Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile application to your customers. They’ll be astonished by your forward-thinking approach!

Cultivate Customer Loyalty

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all.

www.primabusinessuk.com Mobile Application Development Company London


Smartphones and Mobile applications have revolutionised the communication world and became a necessity for millions of people worldwide. According to the International Data Corporation (IDC), the market for Smartphones grew 13 percent with 341.5 million shipments in the second quarter of 2015, and in the fourth quarter of 2015, cell phones sale grew by 9.7 per cent. The IDC also informs that in 2016, the estimated sale for the devices will cross 1.5 billion.

Together with Smartphones, Mobile Apps have also registered a phenomenal growth over the last five years. Mobile apps have become most widely used and downloaded devices in the world. According to the Statista, 2.52 billion mobile apps were downloaded by the users in 2009, and this figure is expected to reach 268.96 billion in 2017.

People are using mobile apps for multiple uses like messaging, chatting, watching videos and movies, listening songs, reading news, social networking, checking weather reports, travel services, hotel bookings, buying, selling, and many other services. There are millions of apps available on mobile stores for different uses. The users can download apps suitable to their requirements from these online stores.

Mobile apps have also completely changed the way businesses are managed and operated. These apps have also given completely new direction to the businesses. They have also become a tool for increased productivity and better communication and coordination with the employees, increasing the flow of customers and vendors, beating competitions, exposing their products to consumers, and retaining buyers. The customers can easily access and find all required information about the company such as product info, contact information, location, prices, discounts or any other necessary details. The companies can easily highlight and reinforce the brand of the company and announce lucrative promotional schemes, coupons, events, free offers, and discounts through these apps. They can also offer free chats to buyers, respond to queries, and satisfy customer's needs quickly. These apps are playing a key role in maintaining better client, customer, and vendor relations.

The startups and large businesses can contact mobile app developers for developing custom Mobile applications suitable to their requirements. These software companies have highly qualified and experienced mobile application programmers for all platforms like IPhone IOS platform, Android, HTML 5, IPad, Blackberry, and Window. For different platforms, separate applications are developed because apps developed for a specific operating system cannot run on another platform. For example, iPhone apps can be run on iPad, but due to screen size and other issues, the display gets distorted. To solve these problems, developers use separate specialised technologies to develop apps for different platforms. Along with these applications, these developers can also develop mobile games and social apps. The social apps are ideal for increasing traffic to company products and networking.

Source: http://ezinearticles.com/

With the end of the year comes the inevitable flood of predictions for next year’s technology evolutions and what e-commerce companies need to get ready for. And while it’s definitely fascinating to read what the industry thinks of upcoming security threats and malware, one area that gets easily overlooked is what’s going to happen to a company’s back-end. The technological guts of e-commerce websites will see some changes in 2016, and those changes should come from surprising places.

Slow is the New Down

One of the biggest problems for organizations’ websites is an increased lack of patience from visitors when it comes to website performance. Website applications can go down, and companies won’t realize it because their old and unsophisticated monitoring tools typically report only if a website has crashed completely. When it comes to user satisfaction, however, a slow and unresponsive website is just as difficult to deal with as a downed website. Ultimately, this drives customers away in frustration, as was evident during this year’s Cyber Monday shopping. This is especially true for ecommerce companies, as their dynamic websites require that every user see something different. In these businesses, website/IT managers need to be looking at services that not only predict traffic surges and scale appropriately, but also can repair themselves automatically in the event of a failure to avoid customers experiencing lengthy response times.

SSL Encryption Becomes Ubiquitous

SEO has evolved from a buzzword to a business strategy, and everyone is looking for a boost in page ranking over their competitors. But one of the lesser known strategies for boosting page ranking is “forcing” SSL encryption. Last year, Google announced that it had started determining if a website secures the entire user session by HTTPS – and, if it did, Google would raise the site owner’s page ranking. This news has gone under the radar until recently, but Symantec just published a white paper outlining how this process works. As Google is pretty much ubiquitous with searching, we’ll see a lot more companies adopting SSL encryption in 2016. While this technology has been out there for a while, its new marketing potential will prove to be much more of an impetus than will its security benefits.

Website Downtime Only Gets More Common

There is a downside to embracing viral marketing and online promotions: they can be too much of a good thing and can cause online traffic overload. Platforms such as Twitter and YouTube have global audiences. But when a company captures the interest of millions of people, its website can be deluged by millions of visitors in a very short span of time.  When a company’s website gets overwhelmed, its poor performance means that visitors get upset, causing them to defect to a competitor. Research has revealed that nearly 80% of shoppers are unlikely to come back to your site if they deem your website performance to be too slow and more than half claim that quick page loading is a major factor in their brand loyalty. Just as upsetting, and potentially catastrophic, is when this results in lost revenue, as downtime can cost a company up to thousands of dollars per minute. So, in 2016, expect to see an increased number of viral promotions and massive visitor influx, which will give unprepared companies a nasty surprise.

How to Prepare

What’s the best way to address these changes? More important than any particular solution is the need for organizations to be mindful of what users expect when visiting their websites. If an organization has cloud deployments or other back-end changes on the horizon, be sure that those changes can scale to meet future needs as well as present needs. Think also about how your IT team will manage this growing infrastructure as you expand into new territories, new countries and build a cloud infrastructure to match. In the end, improving an organizations’ infrastructure is about thinking how to meet the needs of users and customers, and how to ensure that if you do strike gold, with the right promotion, at the right time, that your website isn’t going down, while your sales are going up.

Source: http://risnews.edgl.com/

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